It’s hard to imagine anyone who doesn’t enjoy a good Hallmark Christmas movie, especially when surrounded by the festive cheer of Light Up Pikeville. With thousands of twinkling lights adorning Main Street, Pikeville transforms into a winter wonderland that brings joy to all who visit. The holiday spirit is palpable as families stroll through the illuminated Main Street, and the scent of hot cocoa, hot apple cider and toasted chestnuts fills the air. It’s a scene straight out of a heartwarming holiday film, and even the biggest Scrooge can’t help but be drawn in by the magic of the season.